What is a landing page?
A landing page is a web page that designed with the purpose to get visitors to do what marketers want them to do. Whether it’s capturing a visitor’s information through a lead form, signing up for a free trial, or making a purchase. A good landing page will be targeted to a particular stream of traffic – say from an email campaign advertising a particular product or offer – and, because it is targeted, and because it has an interesting offer behind a lead capture form, you will convert a higher percentage of your website visitors into leads with which you can follow up.