If you’re advertising on Google, you know it’s one of the best ways to reach people looking for businesses like yours. But to keep those ads live and effective, you may need to complete Google Ads verification. This process helps protect your ad visibility, build trust with potential customers, and keep you compliant with Google’s requirements.
Whether you’re running search ads, display ads, or Local Services Ads, getting verified makes sure your advertising campaigns stay up and running. And, if you’re using Local Services Ads, verification can even give you a “Google Guaranteed” badge that builds extra confidence with customers. Let’s go through why verification matters, how to get it done, and how to make the most of Google Ads as a lead generator.
Here’s Why You Should Verify Your Google Ads
Google Ads advertiser verification is all about making the advertising ecosystem safe and transparent. When you verify, you’re showing both Google and your customers that your business is legitimate. For regular Google Ads —which include the primary ad campaign types like Search, Display, and Video Ads —verification keeps your ads running smoothly and in compliance with Google’s requirements. If you’re using Local Services Ads (LSA)—designed specifically for service-based businesses like plumbers, electricians, or landscapers—verification has additional benefits. Verified LSAs can display a highly visible “Google Guaranteed” or “Google Screened” badge, making your ad stand out even more in search results and building trust directly with potential customers.Here’s what completing Google Ads account verification can do for you:
- Protect Your Ad Visibility: Without verification, your ads risk being paused, cutting off valuable visibility and potential leads. Verifying proactively ensures you don’t lose that reach and keeps your account compliant.
- Build Customer Trust: Verified businesses appear more trustworthy to customers, and in competitive markets, that trust can be a difference-maker. For Local Services Ads, the badge offers added credibility, helping potential customers see that Google has verified your business.
- Access Advanced Features: Verified accounts gain access to additional features including the ability to add a logo and business name to your ads.
How to Complete Google Ads Verification in 5 Simple Steps:
The Google Ads verification procedure is simple and only takes a few minutes. Here’s how to get verified and secure your ad presence:- Log in to Google Ads: Start by accessing your Google Ads account.
- Find “Account Verification”: Go to the “Settings” section and click on “Start verification.”
- Enter Basic Business Information: Google will ask for information like your website URL, address, and contact details. It’s a good idea to make sure these match your Google My Business listing.
- Submit ID and Business Document: Depending on your business type, you’ll need a government-issued ID (like a driver’s license) and a business registration document.
- Review and Submit: Double-check everything, click “Submit,” and you’re set!
Proactive vs. Reactive Verification: What’s the Difference?
Odds are if you’re here you may have already received a notice that you need to verify your account. When Google prompts you, action must be taken within a 30-day window. However, it’s smart to verify before you’re prompted. Proactive verification gets you ahead the curve and keeps your ads uninterrupted.The Value of Google Ads as a Lead Generator
Beyond verification, Google Ads itself is an invaluable lead generator. Here’s why advertising on Google should be a key part of your marketing strategy:- Targeted Reach for Potential Customers: Google Ads lets you target specific demographics, locations, and interests, ensuring your ad dollars go further. You can use paid search to reach potential customers at the moment they’re searching for your services.
- Flexibility Across Campaign Types: Google Ads supports various campaign types, including search, display, and video ads. Each campaign type aligns with different business goals, from brand awareness to lead generation, giving you flexibility to adapt to your unique needs.
- Real-Time Insights and Optimization: With Google Ads, you get real-time analytics on your ad performance. Verified accounts benefit from quicker ad approvals, helping you respond to trends and insights faster and make data-driven decisions.
- Build Long-Term Brand Recognition: With consistent visibility on Google, your brand can gain greater recognition. By staying verified, you can ensure your presence on this ads platform remains strong, helping you stay top-of-mind with potential customers.