Author Archives: Kevin Grennan

For years, search engine optimization (SEO) has been the cornerstone of digital marketing. By targeting keywords, optimizing metadata, and building backlinks, businesses could reliably attract visitors from Google and other search engines. But with the rise of AI-powered search engines and generative answers, the dynamics of online visibility are shifting dramatically.

In today’s digital age, businesses constantly seek innovative ways to connect with their audience. One such method that has gained significant traction is the use of conversational two-person podcasts. These podcasts offer a unique platform to promote an advertiser’s brand, showcase unique products and services, increase engagement with targeted customers, deliver persuasive content, and generate […]

If you’re advertising on Google, you know it’s one of the best ways to reach people looking for businesses like yours. But to keep those ads live and effective, you may need to complete Google Ads verification. This process helps protect your ad visibility, build trust with potential customers, and keep you compliant with Google’s […]