It happens to the best of us. What was created in the past is no longer good enough to compete in the current market. It’s time for a change. *gulp* Your website needs to be re-designed. Are you ready for a website redesign?
Website development is not always the most popular decision for a business to make, as it entails a lot of planning, preparation, and patience. However tedious it may be, it’s absolutely essential for your brand and your online presence. Not to mention, the final product always makes the investment worth the wait, right?
Think of it this way. Would you ignore imperative maintenance for your car, denying it the capacity to run properly? Nowadays, your website is truly the car that drives your total business and to be successful — your car, no matter the brand, needs to be in tiptop shape.
So, how do you know it’s time? Here are six no-fail signs that your website needs some TLC.
Your Website Doesn’t Work or Display Correctly on Mobile
A responsive website is designed to be equally well-viewed on both desktop computers and mobile devices. Have you ever visited a website from your smartphone and the website took an unusually long time to load, did not format correctly, or you had to re-size your screen to see the website correctly? It’s not your phone. It’s the website! With 91% of the US adult population now owning and utilizing a smartphone, you simply cannot deny mobile users from a pleasant browsing experience.
Your Website Keeps Getting Hacked
Websites require ongoing maintenance to keep current with plugin updates and security upgrades. No matter which web design platform you use to build a site, it will typically require these types of regular updates. In some cases you may find yourself with a website plugin that is no longer supported or a developer of a WordPress theme (for example) that no longer provides updates to their work. In these cases, you have a website with security holes that you can’t fix leaving you vulnerable to potential hacks.
You’re Losing Visitors
Have you noticed that your website ‘sessions,’ or number of website visitors are slowly decreasing or have drastically decreased? Is the bounce rate of your website steadily rising? Answering yes to either of these questions is a major concern that can prove detrimental to the health of your business. If your website is beginning to turn off your visitors and potential clients, it’s time to evaluate the current status of your website and what’s leading them to abandon your website, or much worse, become a client of one of your competitors.
It’s Been a While Since Your Last Redesign
Especially for businesses that are centered in Ecommerce or thrive on potential and current clients visiting their website quite often, a good rule of thumb is to re-evaluate your website design and development every 2-3 years. Though a complete redesign may not be necessary, updates and upgrades may be imperative. For instance, your business may benefit from an SEO campaign or social media integration. Need honest advice as to what is best for your website health? Contact the CC Communications Team. We’d be glad to consult with you!
Your Website No Longer Matches Your Brand
Has your logo changed? Have you updated your business cards and marketing materials? Did you bring on new staff members without placing them onto your website? To be cohesive and to not confuse your potential clients with conflicting messaging, it’s always wise to consistently maintain your messaging over all mediums. If your website is not reflective of how your company has evolved, it’s time to explore a website and graphic design overhaul.
You Don’t Have Control of Updating Your Website Content
If you need to call a web designer to make updates to the content or imagery on your website, we need to chat. By redesigning your website and adding in a CMS (Content Management System), your in-house marketing or management team and can make instant changes to your website that will keep your content fresh, allow for increased SEO, and best represent your company at all times. Making updates to your website via a CMS is not only easy, it allows you to retrieve past versions if a mistake was made.
Have questions about the services that CC Communications provides and how we can transform for your web presence to wow your clients (and competitors!). Contact us at Sales@CCCom.com or call 704.432-1171.