7 of the most overlooked features on websites When you create a new website, it’s easy to look for aesthetics rather than practicalities. You want it to look nice for your visitors, and while that certainly is important, you may be ignoring essential elements.
How Retargeting Reinforces Your Advertising Efforts Retargeting, sometimes also known as remarketing, is a method of focusing your marketing efforts on those who have already shown an interest in your product or service. At a simple level this can be someone who has downloaded free information from your website, for example, or signed up to […]
Is your Website Missing in Action? When it comes to search engine optimization (SEO) and search engine marketing (SEM), many of the best websites are simply “missing in action.” Sites that suffer from poor search engine results are missing valuable marketing exposure, online sales, lead generation, as well as vital customer engagement connections that are […]
Stay ADA Compliant, Stay Safe There’s a new trend emerging in federal and state courtrooms across America, and it’s one that could land your company in expensive legal trouble. All company websites are required by law to abide by Title III of the Americans with Disabilities Act (ADA). This means there are certain guidelines (i.e. […]